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How Good Ideas Survive
Courtney Rioux Courtney Rioux

How Good Ideas Survive

I was teaching a class on business storytelling to a group of scientists.

Early on, someone asked if storytelling was a “soft skill” and whether it was less important than other “hard skills.” The implication was that the most logical recommendations would be adopted, independent of one's ability to tell a story.

As I was thinking about how to respond, one of the senior leaders in the room raised his hand.

He said…

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The FOCUS™ Framework
Hubbard Communication Hubbard Communication

The FOCUS™ Framework

Two observations from a guy who talks for a living:

1.      In-person communication is more effective than digital communication.

2.      We’re getting worse at it.

Here’s a structured approach that gets results.

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