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How Good Ideas Survive
I was teaching a class on business storytelling to a group of scientists.
Early on, someone asked if storytelling was a “soft skill” and whether it was less important than other “hard skills.” The implication was that the most logical recommendations would be adopted, independent of one's ability to tell a story.
As I was thinking about how to respond, one of the senior leaders in the room raised his hand.
He said…
The FOCUS™ Framework
Two observations from a guy who talks for a living:
1. In-person communication is more effective than digital communication.
2. We’re getting worse at it.
Here’s a structured approach that gets results.
Nervous About Your Presentation? Shift Your Focus.
Discover the ONE question that transforms presentation anxiety into confident communication—it's simpler than you think and changes everything.
Stop Saying “I Know You Can’t Read This” in Your Presentations
The worst slide mistake even smart executives make (and the simple design fix that makes your message actually land with your audience).
Why Sharing Failures Makes You a Better Speaker
This counterintuitive storytelling strategy builds deeper audience connection than your greatest successes ever could.